Hi, I'm Anthony Coles

An Australian-born executive coach, men’s group facilitator, and sustainability consultant currently based in Malaysia. Over the past 20 years, I’ve navigated the highs and lows of startup life, corporate leadership, and personal transformation — experiences that have shaped the work I do today.


As a former startup founder and CEO of a listed renewable energy company, I’ve seen firsthand how business success is tied to strong leadership and emotional resilience.


My journey led me to coaching, facilitating men’s circles, and helping individuals and companies lead with purpose and authenticity.


Whether I’m guiding an executive through a career pivot or creating space for men to express their deepest emotions, my mission is always the same: to help people show up as their most authentic selves.

  • Executive Coach
  • Men's Circle Host & Facilitator
  • Sustainability Advocate & Consultant

My story

In my early 40s, I found myself grappling with severe anxiety and depression despite outward success — founder of a thriving startup, president of the Australian Marketing Institute, university lecturer. It was a classic case of "having it all" yet feeling deeply lost.


That personal crisis pushed me to strip away the layers of ego and societal expectations. I immersed myself in yoga, meditation, and transpersonal psychology, sought out vision quests in the Australian desert, and eventually rebuilt my life from the inside out.


Now, I help others navigate their own crossroads. Through men's circles, executive coaching, and my Firmaculture™ framework, I guide men and leaders to embrace their vulnerability, develop emotional literacy, and lead with integrity.

My Why - Why I Do What I Do

I’ve been at the top, but I’ve also been at rock bottom. And through it all, I’ve learned that leadership isn’t about having the right answers or pushing harder to succeed. It’s about knowing yourself, being real with others, and having the courage to change.


Men, wherever we are in life and especially those in leadership positions, are often isolated and pressured to maintain a facade of strength. Through my coaching and men’s circles, I create spaces where men can break free from that pressure, connect on a deeper level, and become the leaders, and people, they truly want to be.

My Approach

I combine decades of business leadership with spiritual and emotional development, drawing from:


  • Yoga & Meditation (Sri Vidya Kriya, Tantra Hatha)
  • Transpersonal Psychology
  • Executive Coaching (ICF, Sir John Whitmore’s GROW)
  • Sustainability Leadership (Al Gore Climate Warrior, B-Corp Certification)
  • Men’s Emotional Leadership (EVRYMAN MELT, Brene Brown’s Dare to Lead)


This blend of modalities allows me to meet people where they are, providing both practical strategies and deep personal insights.

Fun Facts About Me

  • I was a junior Aussie Rules footballer - State and all-Australian.
  • I’m a dedicated practitioner of Zen and Chan Buddhism.
  • I’ve completed multiple Vision Quests in the Australian desert.
  • I've been down the path of
    experiencing varying healing modalities. Talking Psychiatrist
    Psychologist
    Astrology
    Numerology
    Vision Quest
    First People’s lore
    Yoga
    Yoga Teacher Training
    Meditation
    Zen
    Vipassana
    Art Therapy
    Energy healing
    Creative Dance
    Kirtan
    Attachment theory
    Dare to Lead
    Coaching
    Marriage counselling
    Personal Training
    Men’s Retreats
    Rosicrucian wisdom
    Transpersonal psychology
    Reiki
    Energy healing
    Somatic healing
    Ice Baths
    Foreign culture immersion,
    and just talking...
  • I’m passionate about the intersection of personal growth and sustainability, believing that the future of business is green and human-centered.
  • I’m a husband to Michelle Chee and proud dad of 3 inspiring humans.
  • Let's Connect

    If my story resonates with you, or if you’re ready to take the next step in your personal or professional journey, I’d love to chat.


    Whether you're interested in coaching, joining a men’s circle, or exploring sustainable business practices, let’s explore how we can work together to create lasting change.


    Other interests

    Nature hikes

    I enjoy exploring the green spaces in and around Malaysia, and experiencing different trails with my wife most weekends when the weather permits. Michelle has started a fun blog documenting our discoveries as a way of record-keeping our adventures.

    Cultural immersion

    I have a keen interest in learning deeper about other cultures, specifically from First Nation people. I believe our modern society have much to learn from the 'old' ways and their harmonious way of living with earth.

    Green economy innovation

    I'm constantly in awe and inspired by innovation, new technologies in the green economy space, and all the efforts being made to move us away from a fossil fuel economy to one that is better connected with nature - towards a Green Economy. I share more at Firmaculture.

    My services

    For Individuals, Leaders, and Organizations

    Executive Coaching

    Lead with Purpose

    Working with C-suite leaders to align personal growth with professional success. Through emotional intelligence, mindfulness, and strategic insight, his coaching helps you lead authentically and thrive in today’s fast-paced world.

    Men's Circles

    Connect, Share, Grow

    Join a trusted space where men can be vulnerable, connect emotionally, be supported and discover deeper self-awareness. Men's circles can help you build resilience, emotional literacy, and authentic leadership.

    Firmaculture™

    Sustainability with Soul

    Firmaculture™ integrates personal transformation with sustainable business practices. Through retreats and consulting, we'll design a business that thrives while staying aligned with the planet and your core values.

    Partnerships

    Sustainability Consulting


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